Fb F8 Bulletins: Deal with Enterprise Information

Attendees walk past a Facebook logo during Facebook’s F8 Developer Conference in San Jose, California on April 30, 2019.

Stephen Lam | Reuters

Facebook announced a number of new developer tools, including several enterprise messaging features, at its F8 virtual software developer conference on Wednesday.

The event was Facebook’s first software developer conference since 2019 as the Covid pandemic forced the company to cancel last year’s event.

This year, Facebook put an emphasis on new features to help businesses communicate with consumers directly through its messaging services. This is a major focus for Facebook, which is trying to facilitate more e-commerce transactions directly through its services and enabling companies to handle more customer support through Messenger, WhatsApp, and Instagram.

Here are some important announcements:

Messenger API for Instagram: Facebook announced that all businesses will now have access to the application program interface (API) for messaging on Instagram. This will make it easier for companies to automate and manage direct message communications with users. For example, companies could create automated responses or workflows for common consumer questions or inquiries, such as: B. “What is your return policy?” or “Please track my order” before starting a chat with a live operator.

These types of tools already exist for businesses to notify people on WhatsApp or Messenger, but now they can build similar messaging experiences on Instagram too.

WhatsApp improvements for business communication: Facebook has also announced a number of new tools for WhatsApp. This includes list messages that allow businesses to provide a menu of up to 10 options to consumers while communicating. The company also announced reply buttons that allow users to choose pre-made answers when communicating with companies.

The company also announced faster onboarding for its WhatsApp Business API, so companies can start messaging with consumers in minutes. The process used to take weeks.

Augmented Reality for several people: As part of its effort to bring more augmented reality capabilities to users, Facebook announced its Multipeer API beta program on Wednesday. This technology will allow software developers to create AR effects that work in sync for multiple users at the same time.

For example, users could join a group video call through Messenger and apply an AR filter created using the Multipeer API. This filter would then apply to all participants in the video call. A demonstration showed four people in a video call, all wearing virtual party hats to celebrate a birthday together in different locations.

“In the long term, these basic skills will underpin the content of the AR glasses we are developing,” tweeted Andrew “Boz” Bosworth, Head of Hardware at Facebook.

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