How luxurious glasses wearers transfer on-line within the midst of Covid-19
In the past few years, millions of prescription glasses have been sold online in the UK – more people than ever have chosen to browse and click quickly. For those who already have their recipes, upgrading to the latest designer couple couldn’t be easier, and in 2020, as the global Covid-19 pandemic continues, the number of those who don’t make in-store purchases has increased in favor of online Make alternatives, keep growing.
Even so, it’s not for everyone, and those in need of an eye test or a new prescription currently still need to see their local optician for a personal assessment. But between waiting for a consultant and trying them on – not to mention busy shops and strong lighting – it’s no wonder that those who can choose their perfect pair of frames from the comfort of their own homes are increasingly choosing to do just that.
If you have strict prescriptions or need transition lenses or blue light blockers, shopping online doesn’t mean you have to miss out. And at the point of sale you can often decide for yourself which extras you really need instead of feeling pressured or harassed by intrusive sales advisors.
Those in need of an eye test or a new prescription currently still need to visit their local optician for a personal assessment
As expected, the eyewear market, like most markets, posted a -11 percent drop in 2020. Even so, big brands like Specsavers continue to top their game sales of four percent with sales growth. Apparently, this could mainly be due to the extensive online offering that includes eyewear from top designer brands such as Prada and Carolina Herrera. However, other online-only sites that focus solely on providing online glasses have given them a chance. Ebuydirect has a new Oakley eyewear collection and the latest prescription Ray Bans in their inventory.
Many of the brands and providers that have remained strong despite market volatility and owe technology for this. While in the past you had to visit a store to try on your frames, it is no longer. Many online eyewear retailers have taken advantage of the latest innovations to provide a try-on feature that allows customers to try on their favorite pairs by size simply by uploading a selfie or allowing an app to scan all angles according to their model, such as it would look like it in real life.
Many online opticians are now also offering a free home trial, where they deliver the physical frames to customers to try on and pick up again at a later date. Even so, the transition to online for the eyewear market has been slower than many others. But it wasn’t just the need for a prescription that hampered progress.
Many online opticians are now also offering a free home trial, where they deliver the physical frames to customers to try on and pick up again at a later date
In order to be able to order glasses, the wearer must also know the “average interpupillary distance” in order to ensure a good fit. The ‘PD’ measurement gives opticians the distance between the center of one pupil and the other to ensure that each pair of glasses is perfectly set up for the best viewing experience. However, it is currently not possible to take the measurements online.
However, some of the biggest market leaders are working hard to change that to cut down on an online tool that measures PD using the camera on a computer or smartphone. Should this come to fruition, the move to online prescription glasses is sure to be accelerated and the buying process simplified for those who wish to buy.
Not only is a technological change required, but also a cultural one. But while the Covid-19 pandemic continues, we can expect this to happen faster than it would otherwise have. What will bring in 2021 remains to be seen, but with more people shopping online than ever thanks to the ongoing Covid-19 pandemic, this is likely another period of growth.