How the Dutch clothes model LabFresh is disrupting the style trade with revolutionary high-performance expertise

There’s no denying that the picture is important; Your appearance is one of the first things new people will notice about you. Therefore, if you want to make a good impression, it is important to come across as smart and well presented.

Even so, even the most thoughtful outfits can sometimes let you down. From sweat stains to wrinkles and unwanted odors, anything can quickly ruin your looks and embarrass you at the wrong moment.

For one, I am no stranger to untimely spills and unwanted wrinkles, and despite my efforts to maintain a thoroughly sophisticated image, life sometimes had different ideas. So I was intrigued that the Dutch clothing brand LabFresh is currently disrupting the clothing market with their new generation of advanced clothing that uses the latest technology to nip unwanted image-ruining problems in the bud. It sounds like every fashion man’s dream, when we always look smart and get rid of all worries when it comes to possible mishaps.

With customers in 98 countries and a production facility in Switzerland, the brand not only aims to make people look good, but also to reduce their environmental impact and overconsumption. On average, people wear their fancy shirts and trendy luxury t-shirts for 3.5 days in a row between washes. If it stinks a little then listen to me because these clever creations are really special.

FreshCore is a unique treatment mixture that was developed by LabFresh and combines several performance-enhancing technologies in one: hydrophobic, antibacterial and easy-care

A must-have for your 2021 wardrobe, these shirts and tees will pave the way for a whole new era of high-performance clothing. Of course, I was happy to try it out for myself – and was more than impressed with the results.

High performance tech innovation

LabFresh’s sophisticated shirts and t-shirts are designed to repel stains, body odor and wrinkles. They stay clean and smell fresh for days – no matter what happens to them on the way. So, if you’re running through the airport to catch that flight after getting stuck in traffic, or if you’ve been the victim of an unfortunate red wine spill at dinner, don’t worry because these shirts won’t tell you anything and will hide those Evidence on your behalf too.

Thanks to their impressive moisture-transporting properties, LabFresh shirts can absorb moisture from the body – read, sweat – and distribute it on the surface so that it can evaporate faster. The result? Nobody will ever find out that you had to sprint for the subway to hold the business meeting on time and you will arrive as fresh as ever.

I accidentally put this to the test while rushing around London one day to do some Christmas shopping and was amazed that it lived up to the hype and more. Despite the crowds and sweat that often comes with wearing multiple layers in crowded areas, my t-shirt still looked as fresh and clean as it did when it was put on – doing exactly what it says on the tin.

LabFresh’s impressive range of clothing repels water-based liquids such as wine or coffee

But how could that be? Well, LabFresh is part of the unique treatment mix of the brand called “FreshCore” and combines several performance-enhancing innovations in textile technology in one. This includes hydrophobic, antibacterial and easy-care products that keep all items of clothing free of stains, odor and wrinkles for days – pretty amazing, you will surely agree!

Make no mistake; These garments are some of the best performing on the market and have a host of unique features that make them what they are. They repel all water-based but not oil-based stains, including red wine and coffee. So if you do fall victim to a spill, just rinse it off with water and the evidence magically disappears.

I put this to the test myself because frankly it was too tempting not to, and got down to it, enthusiastically and deliberately, dripping my mug of morning coffee on the front of my new t-shirt. I then ran the offensive mark under the faucet and it magically disappeared. The best kind of wizardry for the tailor and the kind that totally impressed me.

Still impressed? I definitely was. Why hadn’t anyone thought of it before? It would surely have saved me from some embarrassing outfit mishaps in the past – I know that for sure.

But as if that wasn’t enough magic to keep you going, the many incredible properties of LabFresh garments don’t end there. The brand’s shirts also offer antibacterial properties, so they can kill odor-causing bacteria so you smell freshly showered. And since they also benefit from the easy-care technology, they do not have to be ironed between washes and remain crease-free. This makes them perfect for those with a busy lifestyle, or for traveling, or for simple old ironing phobes like me. Even if you’ve been packed in your suitcase for a long-haul flight, they’re guaranteed to look as perfect as when you put them on. Who would have thought that?

LabFresh’s sophisticated shirts and t-shirts are designed to repel stains, body odor and wrinkles. They stay clean and smell fresh for days – no matter what happens to them on the way

After all of this, let’s return to our earlier statement. What does 3.5 days of average wear and tear sound like to you now? We’re ready to bet the answer is “pretty good” and after trying it myself I’m happy to confirm it is.

But how does LabFresh ensure consistent quality in its entire range? I asked them to explain how it works.

“We check quality and performance several times during the manufacturing process,” says Kasper Petersen, one of the company’s founders. “The stain resistance, the antibacterial quality and the wrinkle resistance are tested together with the quality of the fabric. Everything we produce has gone through a rigorous process to ensure consistency.

“All shirts are made of 100 percent cotton and thus retain the natural feel and breathability. So you don’t have to compromise on comfort or quality to take advantage of the benefits. “

LabFresh is a brand that takes its sustainability traits very seriously and has helped millions reduce their consumption and waste by applying the latest innovations to cotton. So if, like me, you consider yourself an eco-warrior, then it’s a brand to add to your wardrobe.

Kasper Petersen (left) and Lotte Vink (right) are the founders of LabFresh

Thanks to the technology with which the future-oriented range was created, customers can save water and electricity by wearing their shirts when buying at LabFresh. Around two thirds of the CO2 footprint of our clothing occurs during the usage phase. This can be drastically reduced by longer wearing and less frequent washing. As someone who had previously tossed my shirts in the laundry at least once a day, this was a revelation, and my washing routine has changed.

In late 2019, LabFresh was calculating how much water and energy it had saved people over the year, and the numbers are amazing. The total energy saving was a whopping 210,813 kWh, while the water saving was equivalent to 9,043,321 liters. The numbers have yet to be figured out for 2020, but as the brand continues to grow globally, the numbers are likely to be even higher.

If you are one of the many people worldwide who are becoming increasingly disillusioned with quick and disposable fashion and becoming more aware of your environmental impact, these high performance garments may be the solution to change the way you shop and consume in the Year 2021. And in today’s fast-paced, always on, world, they can provide a welcome relief from the pressures of daily housework such as washing and ironing.

With premium shirts and tees in a variety of designs, there is something for everyone – and make no mistake, these garments will change your clothes forever, just as they changed it for me. Visit to get yours – and enjoy victory with no stains, no wrinkles and no sweat stains. I guarantee you will never look back, and the planet will thank you for that too.

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