LLM chats: We take 5 minutes to speak with Tom Glover, MD of the celebrated British trend label Peregrine
The longtime Peregrine brand has a rich history and has been known for making 100 percent British clothing for 220 years. The brand offers lines for both men and women. Expect expertly made outwear and cozy knitwear in the form of cable knit sweaters, cardigans with longer cords, and funnel neck sweaters to guide you through the winter.
At the heart of the brand is their proud production process as they are committed to making only the best quality garments with minimal impact on the environment and complete transparency – all materials are carefully checked and tracked.
Felicity Williams spoke to Tom Glover, the label’s chief executive officer, about the Peregrine manufacturing process and how he expects the brand to build on its 220 years.
Peregrine has been making 100 percent British clothing for 220 years
Tell us how it all started
The brand started in 1796 and was founded by my great-great-grandfather (also called) Thomas Glover. He started out as a pocket man in the Leicester market. This was a great place for him as Leicester was the wool capital of Europe at the time.
What is the Peregrine USP?
Our unique selling proposition is that we manufacture everything in England. We believe UK manufacturing is essential to staying alive. That’s why we’re proud to continue to manufacture 100 percent of our products in England.
Who is your client
We target a wide range of customers who want to wear the brand in a variety of different environments. We enjoy being diverse.
Peregrine is known for its high quality knitwear and outerwear
What is the hiking offer?
We offer both men’s and women’s clothing and accessories. Our focus is mainly on high-quality knitwear and outerwear.
What is your relationship with production?
We have a very close relationship with our factory and are in constant contact with them. I want to go to the factory once a week to check everything.
Peregrine says all materials used in their clothing lines are carefully checked and traced
What is the brand ethos?
Our brand ethos is to make sure everyone is proud to wear British!
How do you see the brand and your consumer developing?
We have seen a real change in our customers who want to buy higher quality, locally sourced and sustainable clothing. We have always made sustainable products, but consumer behavior has changed noticeably, which is amazing!
The full collection can be found at peregrineclothing.co.uk.