Warner Bros. Discovery would be the official identify of the brand new media firm following the spin-off from AT&T
The next big player in the streaming wars now has a name: Warner Bros. Discovery.
David Zaslav, the CEO of Discovery, who will lead the new combined company if it is approved by regulators, announced the name to WarnerMedia employees, according to a press release on Tuesday.
“We love the name of the new company because it combines Warner Bros. ‘a fabulous hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life with the global brand of Discovery which has always stood for integrity, innovation and inspiration, “Zaslav told the staff at the studio premises in Burbank. California, according to the press release.
The company’s slogan will be “The stuff dreams are made of,” based on the 1941 Warner Bros. film “The Maltese Falcon”.
The new media company would be the result of a proposed $ 43 billion merger between Discovery and WarnerMedia that AT&T would spin off just three years after buying Time Warner (as it was then called) after a lengthy battle with the Justice Department.
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