What it Takes to Be an Instagram Influencer: The Fact Behind the Glitz and Glamor of an On-line Star
Once upon a time, influencer work wouldn’t have meant anything to almost anyone you said it to, but in 2020, social media stars are one of the most important marketing tools for businesses. One of the most popular new career paths for Millennials is to bring the luxury lifestyle to the people with influence on Instagram and TikTok, regardless of where they’re from, that doesn’t require a college degree or special experience.
Simply put, anyone can do it – all it takes is a social media account and a camera. Lots of young people have used their Instagram status as a platform to secure everything from first-class flights and five-star vacations to champagne receptions with designer brands and invitations to dazzling celebrity parties, all while getting overflowing. So it’s no wonder those in 9-5 office jobs are wondering if they made the right choice – because if you could make money just by having fun, wouldn’t you choose it?
Even so, there’s more to this glamorous lifestyle than meets the eye, and behind those dazzling, airbrushed photos and expensive handbags, there’s a lot of work to become a “night” star.
So how exactly do you do this?
1. Build an audience
The most successful influencers have their ideal target group in mind and adapt their content to the respective demographic group as well as to their needs and interests. Photo credit: bigtunaonline / Bigstock.com
It may seem like maintaining a large following on social media is all about luck, but in fact, there is more strategy behind it than meets the eye. The most successful influencers have their ideal target group in mind and adapt their content to the respective demographic group as well as to their needs and interests.
This is critical for influencers looking to achieve iconic status, but it’s not just about the numbers. Nowadays it’s all about having a community that connects with and interacts with the content you post. If followers don’t, brands will be reluctant to partner with influencers.
Influencers spend a lot of time experimenting with different messages and aesthetics to learn more about their existing community members. Sometimes the people your content is actually targeting may be different than expected.
From product-related tutorials to industry tips, content should be useful and instantly engaging – and influencers have a huge job of making sure they know about the latest features like roles, how-tos, and IGTVs – they don’t lack a trick.
Developing a dedicated fan base isn’t as easy as you might think and requires long-term consistency. While it looks like influencers have it easy, the reality is often very different.
2. Create a professional aesthetic
To build a substantial, engaged following, you need to create a regular stream of content that your target audience can instantly connect to. Photo credit: Jirapong Manustrong / Bigstock.com
To build a substantial, engaged following, you need to create a regular stream of content that your target audience can instantly connect to. Visual content, from still images to videos, is already great for this because it is instantly engaging and offers a unique creative scope. – and is sure to impress luxury designer brands and win partnerships – provided, of course, your commitment is up to date.
Working with a company like the SNS Group can quickly improve your feeds to create professional looking photos and fascinating reels and IGTVs. From one-off posts to ongoing campaigns, a team of experts like this can help you create inventive content that will spark your audience’s imagination.
Location is everything here, and many influencers will rent private jets or expensive sports cars to get the shot. If you’ve ever seen someone make multiple designer outfit changes on the streets of London while striking pose after pose in front of a camera, then you’ve seen the amount of planning and preparation it takes to get the perfect picture . It may seem like it was casually caught on the go, but the truth is that it rarely is.
3. Live the luxurious lifestyle
Many have used their Instagram status as a platform to secure everything from first class flights and five-star vacations to champagne receptions with designer brands
It may seem like most social media influencers have already made it, but in fact, many are injecting the money to achieve the desired lifestyle for social media purposes and lead a normal life with the camera off.
Wealthier Instagrammers, on the other hand, can quickly attract big followers and generate even more money through paid brand partnerships and sponsored content. From private jets to Michelin-starred dinner, the more you spend, the more you are likely to make.
If you’ve ever needed another excuse to book even more five-star getaways to fill your journal, this is it. What if your wallet isn’t there yet? Do what others are doing and fake it until you can do it.