This helps quickly educate clients on the platform, driving better engagement and higher retention rates learn more. From early pioneers in influencer marketing to a global leader driving the future of human-first media, Goat agency had grown far beyond what their five-year-old site could represent. Goat agency services will continue to be led by its founders Arron Shepherd, Nick Cooke, and Harry Hugo.
Goat agency services is the best in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015. Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. Founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015, Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement. GOAT Agency stands out in the influencer marketing domain through its strategic, data-driven approach and global network of influencers.
Growing your revenue is our main focus, and we achieve this through strategically placed content at each point in the sales funnel. Previously, they co-founded Fresh Press Media and served as the Head of Social at Sportlobster. Get a demo and discover why thousands of SDR and Sales teams trustLeadIQ to help them build pipeline confidently.
Inflexion backed Goat’s co-founders with a significant minority investment in 2021 and has since supported the business to expand globally, with a core focus on the North American market, as well as benefitting from secular market growth drivers. Inflexion’s Digital team worked closely with management throughout the two-year investment period, to embed the use of technology and data into Goat’s proposition. Headcount grew substantially during this time as Inflexion and management invested in Goat’s cost base to support rapid growth. Based in the London district of Shoreditch, The Goat Agency describes itself as “the best influencer marketing agency in the world.” With offices …
The company was founded in 2015 by Shepherd and his two partners Cooke and Hugo who, according to Goat’s website, met while working for a social media group in 2012. Influencer marketing is when companies and brands partner with popular online personalities to promote products to their audiences on sites such as Facebook, YouTube and Instagram. GOAT implemented Gigapay’s solution to streamline their influencer payment process by handling the onboarding and consolidating the invoices per campaign. We have worked with over 70,000 influencers on campaigns for brands such as Lidl, Formula E, Pernod Ricard and Nivea. Partnering with YouGov, we surveyed 4,000 young men aged across the UK and US. We asked them questions pertaining to social media, influencers, male role models, and the depiction of men and masculinity online.
As social media specialists, we have developed comprehensive methods of delivering best in class social & influencer campaigns. We guarantee all of our deliverables upfront, benchmarking ahead of campaign kick-off. We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.
Limited information on pricing models and accessibility for smaller brands. The minimum budget required is GBP 30,000 per month, with a contract duration of at least six months, emphasizing their focus on comprehensive and strategic campaign planning. Web Development isn’t just about creating websites, rather than creating aconnection and user experience that will delight your customers and makeyour business grow and flourish. As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising.
With a comprehensive suite of services spanning from strategy planning to creative content production and advanced analytics, GOAT is well-equipped to cater to the diverse marketing needs of brands worldwide. Their emphasis on performance, ROI, and utilizing proprietary technology for campaign management positions them as a leader in the industry, ready to navigate the evolving digital marketing landscape. Goat Agency is a leading influencer marketing agency designed for brands seeking to amplify their digital presence through data-driven influencer campaigns. Serving global brands, Goat leverages social media, content creators, and cutting-edge analytics to drive measurable business outcomes. With a focus on strategy, execution, and performance, Goat Agency bridges the gap between creativity and conversion to deliver impactful results.
In a statement from WPP, Christian Juhl, Global CEO of GroupM, says how influencer marketing is an exciting growth area for his business and one in which the company’s clients are looking for globally scaled and outcomes-driven capabilities. Our Corporate Finance team was appointed by the shareholders of Goat to market the business to potential private equity investors and find a partner to back the founders’ vision for the future growth of the business. Amidst strong investor appetite, the company entered into exclusivity with Inflexion, who were well aware of the growth dynamics in social media and influencer marketing. The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S. via New York in 2018. Now the agency hopes to accelerate its U.S. business, its fastest-growing market, with the hire of former Ogilvy senior partner and managing director Lauriann Serra.
Develop an interactive tool on the Goat Agency website that allows potential clients to estimate the return on investment they could achieve through influencer marketing campaigns. This strategy provides tangible value and demonstrates the agency’s commitment to data-driven results. We are a support network for people working at brands, businesses, agencies, vendors, and academia.
Goat specialises in data-led end-to-end influencer and social media marketing campaigns grounded in performance and measurement. It drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results. The company’s 150+ staff across three global offices have helped to grow some of the biggest brands in the world, including Dell, Beiersdorf, Meta, Tesco, Uber, EA, Natura and Augustinus Bader. As part of Nexus, Goat will support WPP Media’s strategy to help clients drive growth through performance with the scale and expertise to help global brands activate campaigns anywhere in the world.
GOAT Agency’s unique selling proposition (USP) lies in its data-driven approach, utilizing proprietary technology platforms for campaign management and analytics. This technology enables GOAT to offer customized and scalable solutions, focusing on performance and return on investment (ROI) through advanced analytics. This aspect underscores GOAT as not just a marketing agency but also a technology company committed to innovation in campaign management and measurement. Our expertise has grown beyond just influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social media management across all key platforms.
EchoHouse creates new business unit to drive brand growth for Johnnie Walker and two other Diageo drinks brands in three African regions. Influencer marketing is increasingly a key growth priority for the marketing industry and for WPP, says CEO. To help brands influence everywhere, to continue driving the human media revolution forward, and to empower content creators in all their forms. With social media at the heart of the company, it’s no surprise that the average employee age is 24.
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts. The BT Sport Industry Awards are the largest commercial sport awards in the world and an unrivalled showcase for the best of the sector’s output. This year’s Awards will see the industry come together for its night of the year on Thursday, 25th April at Battersea Evolution. We are changing how sports organisations engage fans online to reach new audiences and engage a new generation of sports fans. Their mission was to be the kind of agency that they wish they could work with; one that was innovative, creative and could guarantee results. Digital Marketing Asia 2025 is brought to you by MARKETING-INTERACTIVE and advertising+marketing, publications of Lighthouse Independent Media.© 2025 Lighthouse Independent Media.
Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more. With Goat becoming the latest in a series of acquisitions from WPP’s accelerated growth strategy, Mark Read, CEO of WPP, agrees that influencer marketing is a key growth priority for the industry and for WPP in particular. “The addition of Goat to GroupM … gives us the ability to deliver accountable, cross-channel and data-driven influencer solutions for clients anywhere in the world. Combined with the exceptional talent at INCA, we expect Goat to play a critical role in helping us define the next era of media at GroupM,” Juhl said. Your data and key performance indicators (KPIs) will be displayed on beautiful, easy-to-use custom dashboards built by our team.
But there is so much more to Harry Hugo than just the Daily Goat – and The Goat Agency. This guy is 27 years old and has the mind and business acumen of someone double that age with multi exits under his belt. I’m lucky enough to call Harry a friend, and I’m not sure he knows this also a mentor. This conversation lifts the lid on what it takes to build a billion-dollar agency. Our Corporate Finance team successfully advised global social media and influencer marketing agency, The Goat Agency (“Goat”) on the growth capital investment by Inflexion.
We love working alongside senior leaders to join the dots that make up a solid marketing and brand strategy. By spanning these various sectors, The Goat Agency ensures tailored marketing strategies that are finely tuned to the specific needs and nuances of each industry. Want to drive more customers to your website to buy your services or products, or engage with your organisation’s mission? You’re in experienced safe hands, with GOAT – Digital Marketing experts in organic SEO, paid search and social.
We looked to modern editorial design for inspiration, crafting dynamic page layouts that feel as sharp and style-conscious as the creators they work with. One that felt bold and beautiful, showed off their global footprint and creative edge, and made space for the video-first storytelling that defines their work. It had to be fast, seamless, SEO-optimised and genuinely easy to use—for both visitors and their own team. Most of all, it needed to help them tell the story of where they’re going next.
Our capabilities have expanded to keep our clients at the forefront of what’s possible within influencer. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Dell, Unilever, Tesco, NIVEA and Activision Blizzard. I am looking for an agency to run a large-scale influencer campaign to promote our financial products available worldwide. Goat is one of the fastest growing agencies globally focusing in influencer-first strategies on an unrivalled scale. Our team come from a diverse background of experience, culminating in a passion for influencer marketing and the power it has in the 21st century. We see influencer as a full-funnel marketing channel, and we work with clients to devise strategies that will meet their objectives; whether it’s to drive brand awareness and consideration, or conversions, installs and sign ups.
This pricing structure is indicative of the agency’s focus on delivering comprehensive and results-driven influencer marketing campaigns. Social media marketing is the best way to build connections with your stakeholders and customers. As a social media agency, Dapper Goat’s social media campaigns find and grow your audience, engage your tribe and convert them into action. Our work is data-driven, ruled by metrics and guided by KPIs (key performance indicators).
They differentiate by seamlessly integrating organic influencer content with targeted paid social strategies, delivering measurable impact from brand awareness to conversions across diverse platforms. An influencer marketing agency specializes in connecting brands with influencers to promote products or services through various social media platforms. These agencies handle everything from identifying the right influencers for a brand’s goals, negotiating contracts, and strategizing campaigns to analyzing the performance and impact of these campaigns. The Goat Agency leverages its proprietary technology platform to enhance its influencer marketing campaigns effectively.
Elevate your brand’s presence with our comprehensive social media management services. We craft engaging content and manage your social media platforms, ensuring consistent, impactful interactions with your audience. With its new acquisition, Goat will now support GroupM to drive growth through performance to help global brands activate campaigns anywhere in the world.
Founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015, Goat is a world leading influencer marketing agency specialising in data-led end-to-end influencer marketing campaigns grounded in performance and measurement. The combined entity—which will go to market as Goat—will operate as part of GroupM Nexus, the world’s leading media performance organisation with more than 9,000 expert practitioners. Maliyah, Based in Wesley Chapel, FL, is a Marketing Manager at The Flying Goat Agency. Expert in social media marketing, content creation, and graphic design, she drives engagement, brand awareness, and business growth with creative, data-driven, and strategic marketing campaigns.
Over 30 minutes, two Goat influencer experts will go head to head to argue the case for macro vs micro influencers. Influencer marketing is one of the most rapidly evolving areas of marketing. But, as Hugo points out, the principles at play have really been around for a long time. Each influencer was then contracted to deliver a minimum number of Instagram posts mentioning the brand.